Company History

Please use the timeline below to explore the most significant events of our company history.

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Foundation of company

Foundation of company

STL founded by Micha Battsek and Harry Baum. Offices in Marylebone High Street and Paddington Street. 

ACFEA founded simultaneously to operate musical and educational tours. 

First Choir tour operated. Penn State University 6 week tour in including homestays 

South African Connection

STL contracts with The National Union of South African Students (NUSAS) to handle major annual Christmas European tours for large groups of South African students.

For more about NUSAS click here (external website)

First North American representative

First North American representative

Neal Robinson, member of Penn State 1955 tour, becomes ACFEA representative in USA

 Specialised Travel obtains a license from IATA

STOP Tours

STOP Tours

STL partners with STOP Tours of Berkeley, California to operate major series of student tours throughout Western and Eastern Europe.

To read a newspaper report on Knox Choir's 1958 tour click here

Bucknell University on tour

Bucknell University on tour

Archive photo of Bucknell University on their 1959 tour of Venice. 

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STL brings Incentive Travel to Europe

STL brings Incentive Travel to Europe

Baum discovers “Incentive Travel” in the USA and introduces the concept to Europe. STL becomes UK partner of Maritz Travel

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STOP Tour

STOP Tour

STOP Tour 6932 to Paris

Richard Savage joins STL as PA to MD

Richard Savage joins STL as PA to MD

STL develops the Destination Management Company

STL develops the Destination Management Company

Baum develops the concept and name “DMC” and launches Euromic, the first DMC consortium

STL relocates

STL relocates

Having outgrown the Marylebone office, Harry Baum decides to relocate Spectra to Hanger Green, West London.

First travel arrangements for professional choir/orchestra – the Academy of St Martin in the Fields.


St Moritz Choral Festival

St Moritz Choral Festival

ACFEA operates first St Moritz Choral Festival, directed by Richard Savage. Conductors later involved include Sir Neville Marriner, Karl Richter, Helmut Rilling and Robert Shaw

 
Reorganisation into two companies

Reorganisation into two companies

Specialised Travel and Spectra separate to concentrate on their own specific business areas.

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Tricia George joins ACFEA

Tricia George joins ACFEA

Mormon Tabernacle Choir tour

Mormon Tabernacle Choir tour

ACFEA operates Mormon Tabernacle Choir tour of UK and Baltic, solving the logistical problems of a tour for around 800 people by chartering a cruise ship to use as a floating hotel.

Micha Battsek leaves STL

Micha Battsek leaves STL

Richard Savage becomes owner and MD 

Kristina Aljinovic joins STL and Tony Hastings joins ACFEA

Kristina Aljinovic joins STL and Tony Hastings joins ACFEA

STL purchases Spectra to reunite Company

STL purchases Spectra to reunite Company

Harry Baum retires

Harry Baum retires

STL sells Spectra to its staff by MBO

ACFEA operates second Mormon Tabernacle Choir tour; to Eastern Europe and Russia.

Click here for a larger image of the Mormon Tabernacle Choir at the Kremlin

 
STL start operating Ashley Jazz Tours

STL start operating Ashley Jazz Tours

STL appointed official travel agents of RFU Twickenham

STL appointed official travel agents of RFU Twickenham

Mormon Tabernacle Choir tour

Mormon Tabernacle Choir tour

ACFEA operates third Mormon Tabernacle Choir tour for 800+ people visiting the UK, Belgium and the Mediterranean on the chartered cruise ship MV Rhapsody.

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STL operates first overseas tour to Oslo for “Concerts from Scratch”

STL operates first overseas tour to Oslo for “Concerts from Scratch”

STL acquires “Travel for the Arts”

STL acquires “Travel for the Arts”

The acquisition of Travel for the Arts, a tour operator specialising in classical music, opera and ballet appreciation holidays has enabled Specialised Travel to operate tours for music-lovers as well as practicing musicians.

50th anniversary

50th anniversary

Reunion lunch by Eurostar to Lille attended by current staff and 68 tour leaders from the period 1955 - 1970 

STL acquires Legato Tours

STL acquires Legato Tours

Further strengthening the company's breadth and coverage in the amateur music tour market

History